When a Brand Becomes a Festival

What happens when you turn a retail powerhouse into a full-blown festival? You get Kruidvat Open Air—a one-day celebration where brand energy meets summer vibes. From activation fields to main stage beats, every element was infused with color, rhythm, and fun. The brand didn’t just show up—it showed of

Kruidvat

Stage Design

From the Pubquiz Arena to the Magic Show Stage, every area had its own identity and vibe. The crowd favorite? Patty’s Bingo Show, where glitter, games, and guilty pleasures collided. Stage design was not just functional—it was part of the show itself, transforming every zone into an experience.

Show Flow

The day was packed with non-stop entertainment, led by On Air Radio hosts, surprise performances, and a curated lineup of live acts. The program was built for movement—each part seamlessly flowing into the next, keeping guests on their feet, on the beat, and in the moment.

Art Work

It all started with a festival logo, but didn’t stop there. From custom flags and stage banners to crew wear, signage, and online assets, the visual identity was everywhere—bold, playful, and unmistakably Kruidvat. A brand turned festival, from screen to stage and everything in between.

Did we got you?

If you are inspired by our projects, send us an email or give us a call at +31850657142 . We are happy to put your imagination into reality too.

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lights out let the experience begin

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