A celebration of innovation, performance, and luxury. The Grand Opening of Porsche Centrum Brabant introduced 1100 Porsche fans to the future of the brand, blending cutting-edge technology, world-class entertainment, and culinary excellence. Inspired by the Destination Porsche concept, the event transformed the showroom into an immersive journey through the past, present, and future of Porsche.
Grand Opening
Porsche Group Zuid
Concept Design
A journey, not just an event. Guests were guided through a series of brand experiences, each highlighting a different facet of Porsche. The exclusive Porsche Passport, designed as a collector’s item, allowed attendees to explore different zones, unlocking unique activations along the way. From the Porsche Classic module to the latest high-performance models, every element was curated to bring the brand to life in a tangible, interactive way.
Hospitality Design
Luxury down to the last detail. The culinary experience was just as meticulously designed as the event itself. Guests indulged in signature dishes from Michelin-starred restaurants ALMA and ZILTE, each menu item crafted to reflect the precision, craftsmanship, and exclusivity that define the Porsche brand. Paired with hand-selected wines and cocktails, the hospitality experience elevated the event into a true sensory journey.
Show Flow
A high-energy, entertainment-driven experience. The evening featured a lineup of renowned Dutch artists, seamlessly woven into a dynamic show concept. Carefully choreographed lighting, music, and visual storytelling created a sense of momentum, building up to key brand moments, including the official opening ceremony and the reveal of Porsche’s latest innovations. The experience was bold, powerful, and unmistakably Porsche.
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